It doesn’t matter if you are B2B or B2C – the year is 2016 not 2010!
Putting up a simple blog post, a call to action or maybe even adding in a nice infographic was considered ‘digital marketing’ gold once upon a time. In the fast paced world of today however this simply isn’t enough to engage your audience effectively enough and remain competitive. Back in the year 2010 a cool infographic with some buzz words were the most effective ways to generate traffic and high quality leads through to your website. These days it takes so much more creativity and imagination to engage with your target market.
Digital marketing, whether it’s social media marketing, content marketing or video marketing, is all about getting your businesses message in front of the people that matter, when it matters. In 2016 your audience are spending less time in their email inbox than they were in 2010 and more time scrolling through Facebook, Instagram and other social networks.
Although the creative elements of email and landing pages are still vital to business, being aware of the other aspects of digital marketing is so important. It is key to realise that your potential customers are going to be more receptive to your message on social media channels than they are in their email inbox is ultimately what matters.
The old saying was that it takes 6 or 7 touches to have a happy paying customer – today those touches are more subtle. A piece of storytelling content about your brand on Facebook, a customer testimonial on the bottom of your email signature, that Linkedin post that demonstrates an in-depth expert knowledge of your industry- it all forms part of the necessary steps needed today to stay ahead of the competition.
It doesn’t matter whether you are B2B like an accountancy practice or B2C retailer selling shoes, storytelling and brand building is key to growing a sustainable business and marketing effectively. Those 1000 leaflet drops no longer have the necessary impact they once did, nowadays a proactive accountancy firm today will tell their story through social media day after day, week after week. These new marketing techniques have proved effective in building brands to the point that when a business owner is looking for a firm to use then who better than the fantastic proactive firm who have consistently been front of mind day in day out. Social media marketing enables businesses to showcase their client success stories online over and provide content and context to the community rather than leaving them just waiting on the next eshot or leaflet drop.