What’s holding your business back in 2015? Are you tracking your sales leads efficiently? Are you remembering when to contact that client who said six months ago to remind them in a few weeks time to get back in touch? Do you know at the touch of a button how much revenue you have derived from a particular client whilst flipping through email?
In business there is no shortage of necessary evils we all have to take care of no matter our position in the company. Be it a sales rep or small business owner who needs to keep track of new leads, potential clients, deals that are in development or just who said what about a particular project that is being discussed — this problem is typically solved by CRM systems. However, the problem here begins when your business doesn’t fit into one of the cookie cut CRM systems out there on the market and you require something a little more suited to your exact business.
Perhaps your company maintains mission critical data on your clients finances, stock management or resources — the Excel spreadsheets don’t cut it anymore in today’s digital work. With all aspects of software moving to the cloud — the ways in which your business can benefit from such a change is endless there are a number of cloud providers that offer productivity suites from the likes of Salesforce for CRM or Microsoft 365 that allows your to get not only email but also project management and CRM aspects in the cloud. But what about your business, that may not fit into the ‘general’ CRM mould or perhaps you need some integration with your accounting package — this is where bespoke software comes in and really can help improve the productivity of your staff and business as a whole.
With the economy bouncing back from recent years, companies are beginning to fight back with growth and looking to increase sales and profitability. The systems your organisation uses every day really does power how effectively your team works together — understanding how your staff is performing with resource management, inventory tracking or customer relationship management systems that is all available from your iPhone/iPad anywhere in the world aids companies to achieve massive growth, and this is where a good software development agency can help sit down with your organisation, identify the pain points, areas of improvement and explain the benefits a system could improve your business efficiency.
Functional bespoke software doesn’t need to go down the route of typical IT projects the likes of the NHS has seen which cost millions and over run by five years that said the benefits of such software could end up saving your business thousands, even millions and weeks or months of lost productivity. A recent bespoke CRM client we worked with commented that last quarter their CRM system helped them keep on top of deals they weren’t giving enough attention to, keep in contact with customers and maintain proactive relationships that generated further business with customers that otherwise may have slipped through the cracks.