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Month: August 2016

Selling your time for pennies


On the internet, they like you should spit it
I’m like you should buy it, n**a that’s good business
 – Jay Z

Hourly, salary or shareholder getting paid dividends in a business – it matters not how you get paid but the fact that you do. You are no matter how you look at it – selling your time for pennies (some more than others).

That doesn’t bother me so much, rather its when we swing the pendulum too far the other way that we need to adjust our focus. When folk won’t go past 5:01pm to do their job, or perhaps worse still take take take and don’t give back – namely to those who would most benefit from that time.

Ditching agency life earlier this year where I committed a good 70-90hrs a week of my life for ten years – means that now I do have more time to give back.

That said anyone that knows me will know that even at the busy agency times I was still able to give back with being active on Derby Councils Enterprise 4 Education board, mentoring a number of fantastic secondary school pupils through STEM, mentoring & supporting students at Derby University (such as DrivenMedia), developing training academies and the list of boards and charities goes on.

I rarely promote the majority of entities I am involved with but after a thrilling conversation today which lead me to feel more comfortable with being as active as I am in so many fantastic ventures – I feel like I may just shout a little more from time to time about the companies and individuals I work with.

For we all sell time for money in one way or another – wouldn’t it just be great if perhaps a few more of us left money on the table to give a little more back. I’m not perfect by any means – but putting an hour to one side now and then to sit down and help others is the bare minimum I can accept from myself.

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Pokemon Go and how marketers will ruin it

Marketers ruin everything and we know this without a shadow of a doubt. So it only makes sense that given the fact that Pokemon Go has become more viral than flappy birds and angry birds (remember those games?) did means that with the augmented reality (AR) element that marketers will undoubtably take hold of the AR sphere here and start making some dollars out of it.

Some clever folk already have created fantastic side apps to Pokemon including chats, mapping and social networks that work side by side – but the big step is local marketing opportunities. Not only are US ride sharing companies jumping on this by offering discounted trips to those trying to find pokemon around the city, but tourist attractions in the states are offering money off tickets to popular attractions and local restaurants adding Pokemon lure modules are reporting an increase in business…

This is all very obvious when you think bout it but because you don’t own a restaurant doesn’t mean your own business can’t benefit from this new fad. I say fad because like many others before it – there will be the typical curve bell of interest and attention before the next big thing comes along but unlike oculus rift – Pokemon Go has made some form of AR available to the every day human being out there trying to catch em all!

Once a fully baked advertising platform becomes available within Pokemon Go – marketers world wide will be able to jump on this and execute like never before. Your going to see further AR with museums and cafes opting to have rare pokemon in their halls or exclusive extras found at your local eatery. Never mind the fact that incubating your pokemon at the local pizza restaurant for 2 hours will most likely give you some extra kudos and prizes.

It won’t be long before marketers figure out the next couple of steps in AR and how this Pokemon craze some ~15 years later has become a hot topic all over again will inevitably lead to marketing channels like never before. I for one see an enormous opportunity for snapchat and pokemon go to team up to deliver some unique AR opportunities.

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