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Inbox Zero – Top Five Tips For The Holy Grail

More often than not we are over flowing with emails – most of which is junk or items that honestly could go days or weeks without a reply and not matter. Other emails more important often get lost in the haystack – whats more once they are buried we may never find them again or if we do its often too late.

4329363938 26522735d1 m Inbox Zero   Top Five Tips For The Holy GrailSo many a productivity guru such as Merlin Mann of 43 Folders fame and plenty others practise a ritual of emptying the inbox of your email, categorizing them and thus enabling a clear inbox, clear mind and maintaining said inbox should allow you to manage your email and work more efficiently.

A great article recently about achieving inbox zero over at Web Worker Daily explaining how during the first pass through you must archive or delete as much as possible to achieve inbox zero followed by setting up “must read and must respond” folders to archive incoming emails, filtering and labelling emails, turning off notifications and processing in chunks to get things cleared up – some of these tips are useful.

  1. If you seriously do not need that email from Lads Mag weekly or Gardeners Delight – unsubscribe. If that takes too much effort – install the Unsubscribe for Gmail service – one click and it will unsubscribe you from multiple email time wasters all at once [Unsubscribe.com]
  2. Batch your email – you do NOT need to be alerted every 2 – 3 minutes when a new email comes in, you do not need to CHECK your email every couple minutes to see if a new email has arrived. Do you seriously go look at the letter box every few minutes to see if a new piece of mail has arrived at your front door? Batch your email and only check and reply at certain times of the day.
  3. You should not be looking at ALL your mail, if you have Gmail or Google Mail for businesses then make sure you turn on Priority inbox – let the little Google robots determine for you what is important and what is not. After a bit of training you will be able to just focus on the important stuff and not the mail that can wait until later. [Priority Inbox]
  4.  Just because you remember at 11:45pm that you need to get that email to Joe for first thing in the morning doesn’t mean you have to send it right away because by 9am its probably lost under a huge pile of other email waiting for Joe to go through. Instead why not write it, send it at a scheduled time? Use Boomerang for Gmail which allows you to do JUST that…write emails, schedule to send later OR EVEN be sent back to you at a later date if you do not have the mental capacity for it right now! [Boomerang for Gmail]
  5. Now just because its number 5 doesn’t mean its the least powerful in fact its the most powerful in my opinion but I feel you must have all the above four covered first off. AWAYFIND I don’t think I can give this service justice with my own words… Go get an account, register your Gmail account with them and then setup filters, even if its basic filtering that allows you to be in peace for a while. What Awayfind does is monitor your email and your calendar and then send you alerts to your iPhone or Email (alternate email is best) as to when an important email hits your actual inbox. So maybe your meeting with Joe for coffee tomorrow, but 3 hours before you are due to meet he drops you an email saying he cannot make it – well you had him scheduled on your calendar (right?) Awayfind will notice that and his email will be alerted to you with a high priority message on your phone. Use Away find as your primary inbox so that you can work without the constant interruptions of emails, be alerted when important content comes in as defined by your rules/filters and never miss an important email again.  Cannot stress enough the productive increase I and many others have had from using this tool. [AwayFind]
Pair all these into your email system and see how much better you are with email…
Let folks at @awayfind know how much you enjoy using their tool
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Posted in productivity.

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Top 10 tips for making video work for local businesses

I am surprised that in 2011 more and more companies are not yet taking full advantage of video advertising online, most importantly in the local search arena. It has long been possible with Google Local (http://google.com/local/add) to add your business to Google Maps and so the Google listings as a local business, what is more interesting is the fact you can also add in video content via Youtube the largest video site on the internet and bring that INTO your local ad on Google – and where do people search for businesses?

See how Derby university uses a Youtube video to promote a university course – tie this in with a Google Local placement and you have great local search content on Google

Back in 2006 Youtube purchased for $1.6B by Google which spurred an already increasing growth in online video by subsidizing the cost of the bandwidth and allowed millions around the world to upload videos from all types of devices from web cameras, flip cams, iphones and many more to get there 15 seconds of low quality compressed flash only fame.

As time has progressed, video quality has increased, bandwidth levels around the world have grown to a point where the vast majority of consumers in countries around the world have not only a fixed high speed internet connection but wireless also in many cases. Together with increasing changes in technology and standards the web and so Youtube have changed the way in which we consume media especially video online.

Go back to the times of broadcast.com where all around the net you could find postage sized stamp videos and sit waiting for Real Player to buffer those few seconds over your dial up internet – now videos on Youtube up to 1020p high definition, among other providers are being crawled and ranked by Google and other search engines. The new SEO game is on with a battle between video and localized results – is it possible to create video online, have it rank well for localized results and is it worth it?

Online video like any form of advertising or marketing should be focused and dependant on your type of video. The questions that should be approached primarily with video is where and how?

“Do i need to spend $$$$ getting video produced to put online?” NO
“Should I put video on my own website?” YES and make it shareable, likeable, clickable and embedable
“I really don’t want to spend money with a marketing company to do this for me, I can’t afford it” You don’t need to, with even a simple web camera, 20 minutes of your time and an idea of what you want to do this can all be done for free.

Video works for business plain and simple. Here are some tips on how this can be done better, with results.

1. Don’t rely on one video to create your success – one 30 second pitch video about your product and service is not enough to gain the credibility you want.

2. Be ubiquitos – Youtube is a great place to host your video, its quick to load, free to use, simple to upload and ensure your video is available on multiple platforms – there is nothing worse than creating a video then when your potential customers want to see your video and they are using a mobile device or tablet computer can’t view your video because they are missing a plugin or flash!

3. Name and explain your video – When you upload a video don’t leave the default title and description that your camera gave it – friday_video_2.mp4 instead give it a keyword rich title and description as remember these are going to be indexed by search engines. So perhaps “John the plumber (Bristol) – Explaining Blockages” may be a better approach.

4. Do not rely on “natural SEO” to gain traction to your video – email the link to your friends, clients, post it on twitter and facebook, even linkedin if that is where your business needs to be. Not spamming the networks but putting the link out there and again ensuring that you have your keywords and relative information included.

5. Do not think on the basis of purely ROI instead ensure you have plenty of metrics to measure how the video is performing, have google analytics setup to track and funnel the activities. Are you getting useful comments, click throughs and those clicks being actioned into a sale, contact form submission or what ever may be your end goal. Traffic levels alone are NOT an indication if success.

6. Syndicate – So you have your video on Youtube, you have used the embed code on your own website which is great. Use a tool such as Tube Mogul and have that same video sent to all the major video networks at once – spread your message and have a much better chance of getting your message heard.

7. Make it short, do not ramble on about your product, even an avid fan of your product does not necesarily want to sit through a 15 minute video about your product/service. Keep it around a minute or 30 seconds even better to keep your viewers attention.

8. So users have watched your video, now what? Thats it? Have a call to action at the end of the video, allow users to follow the conversation and continue the online relationship. “Hey what did you think about X – lets us know on our Facebook wall”.

9. Network with other video users, this does NOT mean jump onto any old video and spam the comments with “visit my video” or “click like on my video I want more views” that is not how you approach customers normally is it? Find people who are similar to you or with similar interests and join in the conversation.

10. Video should not be the be all and end all of your online campaign, do not rely on this to bring in your business, continue to work on other aspects of your online campaigns. But if you get responses, comments, feedback on your videos – remember to address them, a follow up video to respond to your comments is something that is always appreciated and can bring a further connection with your viewers.

There is a lot you can do and learn from using online video for your business. If you already use video online for your business, I would love to hear your thoughts, comments and tips n tricks.

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Posted in Business, social media.

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Speaking with other Xero customers

Earlier this month I sat at a round table with some great small business owners, accountants and Dennis Howlett of ZDNET fame (amongst many other things) about SaaS / Cloud online accounting specifically that of Xero.com.

The hour long audio conversation can be found here, the customers speak about Xero here and then the accountants take a turn to discuss how they are using Xero with their clients.

Be sure to subscribe to Dennis Howletts blog for some great posts on Saas/Cloud and all things accounting with technology.

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Posted in Business.