In business many of us use email marketing campaigns (with legit opt-in lists!) to be able to broadcast to our customers many things be it latest offers we have, important information, upcoming events, promotions, surveys and so much more.
But at what point do you draw the line, are you including all the necessary information, are you including too much information, are you ensuring that your customers/subscribers are able to forward the message to a friend easily enough should they choose and most importantly are you giving them a clear and easy manner in which to unsubscribe from your newsletters should they want that and are you respecting that choice?
Most of all are you even paying attention to the goings on and responses you are getting from your customer base as surely they are of the most important to you when you send out an email newsletter?
Recently I have been received email newsletters from a fairly reputable online forum to which a long time ago I subscribed to their newsletter to keep on top of certain pieces of news, however now I find that the information has run dry, not what im after and have found alternate avenues to source better information. Now I have followed through several pages in order to unsubscribe from their newsletter and every one that forms part of the same network of sites, yet week after week I continue to receive them. Thankfully Gmail has a nice way to filter and delete automatically such emails but still this begs the question, are you simply not listening or reacting well enough to customers requests in order to maintain a larger email list and broadcast count?
Whats more after countless attempts to unsubscribe, each time saying that it had been successful the other day I received yet another and this time I had an auto-responder to say I no longer wanted to receive this newsletter and go a response to say “thank you very much for your entry into our survey, your results have been very helpful and we shall contact you soon to verify your answers”. Ok at this point several unsubscribes, emailing the list owners and even auto responding surely this should now be enough.
So for anyone who has used or continues to use email marketing which by the way is a fantastic avenue to bring old customers back, keep in contact and for many of our clients bring in a lot of revenue then at least remember to keep on top of your responses, clean the data, ensure its up to date and your email campaigns are effective, trackable, measurable and overall not being spam sent out no matter if you have 10 or 10,000 people you are contacting.
Ensure you have quality content, things people are actually interested in when they registered to join your list. Do not sell your lists to 3rd parties and do not throw useless information/advertisements at your customers if they are not interested in such things.
Remember there is a lot you can do with emails, A/B split test campaigns, spam test, design test, monitor results to see their effectiveness and so much more.
2970549037fe49a9b2ca080d2fa281a5
No related posts.
